BizBuzz Social Media Conference

2016 Speakers

Tyler Richer

Manager of Implementation, HubSpot
(Cambridge, MA)

Tyler Richer joined HubSpot as an Inbound Marketing Consultant in 2012. Over his first 3 years there he built inbound campaigns and managed inbound marketing strategy for hundreds of companies, ranging from mom-and-pop shops to enterprise organizations. 

Brian Bluff

CEO & Co-Founder, Site-Seeker, Inc.
(New Hartford, NY)

Brian Bluff is the CEO and co-founder of Site-Seeker, a central New York based Internet marketing firm that has been recognized as being one of New York’s fastest growing small businesses.

Together with his brother and co-founder Eddie, Brian has grown the company into a successful source of internet marketing solutions, with offices and employees in three states.

Fabienne Raphaël


Fabienne Raphaël is an Online Business Strategist, Professional Speaker, Author and Podcaster.  She works with entrepreneurs, coaches and startups to build their online platform so they can be seen as an authority, connect with influencers and cash in on their knowledge. Fabienne has published 3 books (one a best seller!), been featured on Forbes, and will soon be appearing in Entrepreneur Magazine.

Matthew Raven

VP Brand Strategy, Terakeet

Matthew Raven is a proven digital marketing professional and emerging leader. He is a VP of Terakeet's 85+ person brand strategy department, where he implements proven engagement strategies and drives tactical direction across all of Terakeet's accounts. 

Having joined Terakeet as an intern in 2008, Matt has worked his way through the ranks, learning every facet of the business from the ground up. 

Lauren Greutman

President TLM Media, Social Influencer, and Author and Founder of
(Upstate New York)

Lauren Greutman is a Frugal Living Expert and founder of one of the top personal finance websites in the country, with a over half million social media followers. She is a regular guest on the TODAY show, Dr. Oz, and Fox & Friends. She is a best selling author of the book The Recovering Spender and sought after brand spokesperson. She lives in Upstate New York with her husband Mark and her four children.

Anne Messenger


Anne Messenger, President of Messenger Associates, is a recognized career strategist and executive advisor for executives on leadership challenges who has owned her own career management and human resources consulting business for 19 years, helping people grow in their careers. Prior to founding Messenger Associates in 1997, Anne was a marketing executive at DBM, a world leader in career services. Before DBM, she managed outplacement centers for Lockheed Martin and headed a career development design team for 2200 employees in the company's Syracuse division.

Lucia Doynel

Founder, Tinylicious
(Los Angeles, California)

Lucia Doynel is a digital, multi-platform storyteller and crafts maker. She resists society’s desire to aggregate her merely through common keywords. Lucia creates and expresses narratively. She draws upon several fine art mediums, which she curates and manipulates with a personalized punch through digital video and social content. Her curiosity and passion for interconnectivity through the arts inspires her entrepreneurial spirit. By reframing brands to reveal more meaningful stories, Lucia shifts her traditional application of fine art, to innovative and experimental digitally interfacing videos.

Danielle Hobson

Industry Marketing Manager, Tech + Telecom, Nielsen
(New York)

Danielle Hobson is a content and digital marketer who loves early mornings, new technologies, and big ideas. Over the last several years, she's spent her career as the lead in content management, strategy, creation, curation, and distribution for startups focusing on technology, eCommerce, and design & marketing. She’s currently the Industry Marketing Manager at Nielsen where she creates campaign strategies, thought-leadership, and product marketing materials for driving new business for the Tech and Telecom practice. 

Blaise Lucey

Senior Content Strategist, Bitly
(New York)

Blaise is an award-winning content marketer who has created content programs from the ground-up for start-ups and Fortune 500s alike, both on the agency and brand side. At Bitly, he heads the content team and oversees all aspects of content creation and distribution across the inbound marketing funnel. He works closely with executives and sales leaders to align content at every stage of the purchasing process. Previously, he has built content positions for B2C and B2B clients at content marketing agencies and other SaaS businesses such as Constant Contact and Movable Ink.

Jeff Knauss

Co-founder, The Digital Hyve

Jeff Knauss is Co-Founder of The Digital Hyve, a digital marketing agency specializing in Website Design and Development, SEO, Social Media, and Online Marketing headquartered in Franklin Square. Their clients include Syracuse University, Destiny USA, Onondaga County, Cazenovia College, Byrne Dairy and many others.

Greg Pembroke


It all started when busy father Greg Pembroke posted a few pictures online of his three-year-old son, mid-tantrum, alongside the reason his son was crying: He had broken his bit of cheese in half. Just like that, the Tumblr sensation Reasons My Son is Crying was born. The site went viral within 6 days of launch, reaching #1 on Reddit, landing a guest spot on Good Morning America and The Today Show, a spoof by Conan O'Brien, and book publishing offers. Sympathetic parents from 6 continents immediately started sharing photos of their own. His book, Reasons My Kid Is Crying, has now been published in 7 languages in over 30 countries.

Nick Seip

Program and Communications Officer, True Colors Fund
(New York)

Through his work at the True Colors Fund, Nick Seip uses digital media to advance efforts to end lesbian, gay, bisexual, and transgender (LGBT) youth homelessness. Nick likes to think of himself as the True Colors Fund’s “Editor In Chief," as well as a "professional ally." From blogging to tweeting to copy-editing, he manages much of the True Colors Fund’s day to day communications and public engagement work. He's also the main dude behind Give A Damn, an online magazine which uses pop culture, art, and storytelling to break down the intersecting issues 
that affect the lives of LGBT youth.

Aiden McGuire

Director of Marketing, Destiny USA

In his dynamic role as director of marketing at Destiny USA—New York’s largest shopping, dining and entertainment destination with 26 million guests annually—Aiden is responsible for overseeing all of Destiny USA’s advertising, public relations, on-site events, guest services, social media, website and marketing strategies.

Fuel your social media strategy

BizBuzz returns to SKY Armory in downtown Syracuse, NY, this fall with a range of new topics.

General Sessions:
  • Scaling Inbound - From Building Brand Awareness to Closing Customers and Beyond:Tyler Richer of HubSpot
  • Influence & Authenticity (panel discussion)
  • Emerging Apps and Trends
  • Video Messaging
  • Pay for Play - Getting the Most Bang for Your Buck
  • Social Strategy Success Stories (panel discussion)
            • Analytics 
            • Creating Compelling Content
            Deep-Dive workshops are 2-hour classes that take place outside of the general sessions and are given for those at a higher level of expertise. The intimate workshops are offered to a maximum of 50 attendees each, and require separate registration; topics need to be selected prior to arriving at the conference.

            Who should attend?

            Anyone who wants to learn about what is important and emerging in this ever-changing field, plus those who want to collaborate and network with other social media practitioners.
            • Social Media Managers
            • Content Creators
            • Marketing and Communication Managers
            • Business Owners
            • College Students

            Registration Pricing

            • Conference Pass: $125
              (Group rate available - 3 ticket minimum)
            • Student Rate (with student I.D): $50
            Register Now
            Speaker Submission Form

            Please fill out the following form if you are interested in speaking at this or a future BizBuzz Conference.


            Are you or your company interested in being a part of BizBuzz? We have several sponsorship levels available:

            PRESENTING SPONSOR $3,000.00              Limited to 1 Sponsor
            • Recognition as the Presenting Sponsor: Syracuse BizBuzz Social Media Conference Presented by NAME
            • Prominent recognition (name or logo as appropriate), on printed collateral that may be incorporated into the conference such as banners, postcards, palm cards, print advertisement, conference program journal
            • Formal "thank you" opportunity to speak before attendees
            • Recognition in email marketing campaign
            • Recognition in Internet media marketing campaign
            • Promotion through Twitter, Facebook, and LinkedIn Group
            • Logo on main podium
            • Contact list of attendees
            • Table top exhibit
            • Name and link listed on website homepage
            • 4 tickets for event and opportunity for discounted tickets
            PARKING SPONSOR $1,500.00                      Limited to 2 Sponsors
            • Name or logo on parking signage
            • Recognition (name or logo as appropriate), on printed collateral that may be incorporated into the conference such as banners, postcards, palm cards, print advertisement,
            • Ability to post videos, photos, and posts on Facebook page
            • Promotion through Twitter, Facebook fan page, and LinkedIn Group
            • Name and link listed on Sponsor website page
            • 2 tickets for event and opportunity for discounted tickets
            FOOD SPONSOR  $1,000.00                         Limited to 3 Sponsors
            • Recognition on Food Station and Bar(s) signage
            • Recognition (name or logo as appropriate), on printed collateral that may be incorporated into the conference such as banners, postcards, palm cards, print advertisement, conference program journal
            • Name and link listed on website Sponsor page
            • 2 tickets for event and opportunity for discounted ticket\
            SPEAKER SPONSOR  $500.00                      Limited to 5 Sponsors
            • Opportunity to introduce the speaker of a sponsored session
            • Recognition in email marketing campaign
            • Promotion through Twitter, Facebook, and LinkedIn Group
            • Contact list of attendees
            • Name and link listed on Speakers website page
            • 1 ticket for event and opportunity for discounted tickets
            Have an idea for a sponsorship that will work for your company?

            MEDIA SPONSOR  In-Kind                            No Sponsor Limit
            Please contact Alyssa Kessler at for customized sponsor package.
            To become a sponsor of BizBuzz please email Alyssa.

            Yes, let me know when more information is available.

            Presented by:

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